Malcolm McDonald

65 published titles

Introducing marketing

(Contributor)

1 edition

Marketing : an introduction for accountants

1 edition

Handbook of marketing planning

1 edition

Handbook of international marketing

(Contributor)

1 edition

Marketing plans : how to prepare them, how to use them

6 editions

Proceedings of Marketing Education Group : 16th Annual Conference : back to basics, the 4 Ps revisited : Cranfield School of Management July 1983

(Contributor)

1 edition

The effective selling of services

1 edition

The marketing plan : a pictorial guide for managers

1 edition

Strategy search : a guide to marketing for chief executives and directors

(Contributor)

1 edition

Effective industrial selling

1 edition

How to sell a service

1 edition

Marketing plans

1 edition

Super job search

(Contributor)

1 edition

Strategy : a guide to marketing for senior executives

(Contributor)

1 edition

The International marketing digest

(Contributor)

1 edition

The marketing audit : translating marketing theory into practice

1 edition

Marketing

(Contributor)

1 edition

Selling services and products

1 edition

The marketing audit

1 edition

The marketing planner

2 editions

Strategic marketing planning

2 editions

Marketing by matrix : 100 practical ways to improve your strategic and tactical marketing

1 edition

Creating powerful brands : the strategic route to success in consumer, industrial and service markets

(Contributor)

1 edition

Emerging information technologies : a marketing opportunity

(Contributor)

1 edition

How to sell a service : guidelines for effective selling in a service business

1 edition

Retail marketing plans

1 edition

Retail marketing plans : how to prepare them, how to use them

1 edition

Competitive marketing strategy for Europe : developing, maintaining and defending competitive advantage

(Contributor)

1 edition

Marketing strategies : new approaches, new techniques

(Contributor)

1 edition

Marketing : an introductory text

(Contributor)

1 edition

Market segmentation : a step-by-step approach to creating profitable market segments

1 edition

Key marketing concepts

(Contributor)

1 edition

Pocket guide to the marketing plan

1 edition

Marketing planning for services

1 edition

Creating powerful brands in consumer, service, and industrial markets

(Contributor)

1 edition

Market segmentation : how to do it : how to profit from it

1 edition

Creating powerful brands

(Contributor)

3 editions

Key account management : learning from supplier and customer perspectives

1 edition

Key account management : building on supplier and buyer perspectives

1 edition

E-marketing : improving marketing effectiveness in a digital world

1 edition

Marketing in manageable bites : for busy managers and overworked students

(Contributor)

1 edition

Key customers : how to manage them profitably

1 edition

The marketing plan in colour : a pictorial guide for managers

1 edition

Creating a company for customers : how to build and lead a market-driven organization

(Contributor)

1 edition

How come your marketing plans aren't working? : the essential guide to marketing planning

1 edition

The new marketing : transforming the corporate future

1 edition

Marketing : a complete guide

2 editions

Marketing : a complete guide in pictures

1 edition

Market segmentation : how to do it, how to profit from it

3 editions

Marketing plans for service businesses : a complete guide

1 edition

Marketing due diligence : reconnecting strategy to share price

2 editions

Key account management : the definitive guide

2 editions

Marketing in a nutshell : key concepts for non-specialists

(Contributor)

1 edition

Malcolm McDonald on marketing planning : understanding marketing plans and strategy

1 edition

An introduction to marketing plans

1 edition

Key account plans : the practitioners' guide to profitable planning

(Contributor)

1 edition

The who's who of Leeds United

(Contributor)

1 edition

Marketing accountability : how to measure marketing effectiveness

1 edition

Marketing accountability : a new metrics model to measure marketing effectiveness

1 edition

Marketing plans for services : a complete guide

1 edition

Marketing plans : a complete guide in pictures

1 edition

Marketing navigation : how to keep your marketing plan on course

(Contributor)

1 edition

Marketing and finance : creating shareholder value

1 edition

The complete marketer : 60 essential concepts for marketing excellence

2 editions

MBA marketing

1 edition