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Ronald E. Frank

5 published titles

A manager's guide to marketing research : survey of recent developments

(Contributor)

1 edition

Quantitative methods in marketing

1 edition

An econometric approach to a marketing decision model

1 edition

  • ISBN: 026206037X
  • M.I.T. Press
  • 1971
  • Details

The public's use of television : who watches and why

1 edition

  • ISBN: 0803913893
  • Sage
  • 1980
  • Details

Audiences for public television

1 edition

  • ISBN: 0803907648
  • Sage
  • 1982
  • Details

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