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Alison Bond

3 published titles

Direct hit : winning direct marketing campaigns

(Contributor)

1 edition

  • ISBN: 0273616897
  • Pitman
  • 1995
  • Details

The definitive guide to direct and interactive marketing : how to select, reach and retain the right customers

(Contributor)

1 edition

  • ISBN: 0273675206
  • Financial Times Prentice Hall
  • 2003
  • Details

Consumer insight : how to use data and market research to get closer to your customer

(Contributor)

1 edition

  • ISBN: 0749442921
  • Kogan Page
  • 2004
  • Details

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