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Alan Tapp

3 published titles

Principles of direct and database marketing

3 editions

  • ISBN: 0273627171
  • Financial Times Pitman
  • 1998
  • Details
  • ISBN: 0273646818
  • Financial Times Prentice Hall
  • 2000
  • Details
  • ISBN: 0273683551
  • Financial Times Prentice Hall
  • 2005
  • Details

Principles of direct and database marketing : a digital orientation

1 edition

  • ISBN: 9780273713029
  • Financial Times Prentice Hall
  • 2008
  • Details

Principles of direct, database and digital marketing

1 edition

  • ISBN: 9780273756507
  • Pearson
  • 2014
  • Details

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