Julian Mellentin

6 published titles

The business of healthy eating : global trends, developments and strategies in functional foods and nutraceuticals

(Contributor)

1 edition

The functional foods revolution : healthy people, healthy profits?

(Contributor)

1 edition

The food and health marketing handbook : five strategies to enter the market and the four success factors to position your brand

(Contributor)

1 edition

Failures in functional foods : 10 key case studies & 10 key lessons

1 edition

Danone actimel : innovation builds a probiotic mega-brand

1 edition

7 outstanding companies in functional and health- enhancing foods

1 edition