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Marketing to boomers and beyond : strategies for reaching America's wealthiest market

David B. Wolfe

Publication Data

Title Marketing to boomers and beyond : strategies for reaching America's wealthiest market
Author David B. Wolfe
Publisher McGraw-Hill
Publication date 1993
Publication location New York
Language English

Descriptive Notes

Originally published: Serving the ageless market, 1990.

Topics

Marketing :: United States :: Management
Older consumers :: United States
010031692

Catalogue Data

OBNB ID GB9403477
ISBN 10 0070714312
ISBN 13 n/a
Type BibliographicResource, Book
Dewey Classification 658.8348

ISBD

P1053 xviii, 302 p.

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Marketing to boomers and beyond : strategies for reaching America's wealthiest market by David B. Wolfe. ISBN 0070714312. Published by McGraw-Hill in 1993. Publication and catalogue information, links to buy online and reader comments.