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IMC : using advertising and promotion to build brands

Tom Duncan

Publication Data

Title IMC : using advertising and promotion to build brands
Author Tom Duncan
Publisher McGraw-Hill
Publication date 2002
Publication location Boston, Mass.
Language English

Topics

010032577

Catalogue Data

OBNB ID GBA215577
ISBN 10 0071123318
ISBN 13 n/a
Type BibliographicResource, Book
Dewey Classification 658.827

ISBD

P1008>International International ed.
P1053 xxxii, 783 p.
P1042 Includes bibliographical references and index.

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IMC : using advertising and promotion to build brands by Tom Duncan. ISBN 0071123318. Published by McGraw-Hill in 2002. Publication and catalogue information, links to buy online and reader comments.

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