Marketing

Marketing

Publication Data

Title Marketing
Contributor Roger A. Kerin
Publisher McGraw-Hill/Irwin
Publication date 2003
Publication location Boston, Mass.
Language English

Descriptive Notes

Previous ed.: 2000.

Topics

010032740

Catalogue Data

OBNB ID GBA328379
ISBN 10 0072410752
ISBN 13 n/a
Type BibliographicResource, Book
Dewey Classification 658.8

ISBD

P1008>7th 7th ed., International ed.
P1053 xliii, 741 p.
P1042 Includes bibliographical references and index.

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