Firebrands : building brand loyalty in the Internet age

Publication Data

• Title Firebrands : building brand loyalty in the Internet age
• Author Michael Moon
• Contributor Doug Millison
• Publisher Osborne/McGraw-Hill
• Publication date 2000
• Publication location Berkeley, Calif.
• Language English

Topics

• Internet marketing
• Brand loyalty
• 010034239

Firebrands : building brand loyalty in the Internet age by Michael Moon. ISBN 0072124490. Published by Osborne/McGraw-Hill in 2000. Publication and catalogue information, links to buy online and reader comments.