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The strategic role of marketing : understanding why marketing should be central to your business strategy

Adrian Davies

Publication Data

Title The strategic role of marketing : understanding why marketing should be central to your business strategy
Author Adrian Davies
Publisher McGraw-Hill
Publication date 1995
Publication location London
Language English

Topics

Marketing
010035502

Catalogue Data

OBNB ID GB9604171
ISBN 10 0077078543
ISBN 13 n/a
Type BibliographicResource, Book
Dewey Classification 658.802

ISBD

P1053 ix, 205 p.
P1042 Includes bibliographical references and index.

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The strategic role of marketing : understanding why marketing should be central to your business strategy by Adrian Davies. ISBN 0077078543. Published by McGraw-Hill in 1995. Publication and catalogue information, links to buy online and reader comments.

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