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Marketing strategies for services : globalization, client-orientation, deregulation

Publication Data

Title Marketing strategies for services : globalization, client-orientation, deregulation
Contributor M. M. Kostecki
Publisher Pergamon
Publication date 1994
Publication location Oxford
Language English

Topics

Service industries :: Marketing :: Case studies
010039597

Catalogue Data

OBNB ID GB9431893
ISBN 10 0080423892
ISBN 13 n/a
Type BibliographicResource, Book
Dewey Classification 658.8

ISBD

P1053 xix,250p.

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Marketing strategies for services : globalization, client-orientation, deregulation. ISBN 0080423892. Published by Pergamon in 1994. Publication and catalogue information, links to buy online and reader comments.

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