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Brand management : planning and control

J. R. Bureau

Publication Data

Title Brand management : planning and control
Author J. R. Bureau
Publisher Macmillan
Publication date 1981
Publication location London
Language English

Descriptive Notes

Bibliography: p244-245. _ Includes index.

Topics

Marketing :: Management

Catalogue Data

OBNB ID GB8215252
ISBN 10 0333319028
ISBN 13 n/a
Type BibliographicResource, Book
Dewey Classification 658.802

ISBD

P1053 xiii,250p.

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Brand management : planning and control by J. R. Bureau. ISBN 0333319028. Published by Macmillan in 1981. Publication and catalogue information, links to buy online and reader comments.

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