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Consumer choice in the Third World : a study of the welfare effects of advertising and new products in a developing country

Jeffrey James

Publication Data

Title Consumer choice in the Third World : a study of the welfare effects of advertising and new products in a developing country
Author Jeffrey James
Publisher Macmillan
Publication date 1983
Publication location London
Language English

Descriptive Notes

Includes index.

Topics

Advertising :: New products :: Developing countries
010052172

Catalogue Data

OBNB ID GB8341685
ISBN 10 0333319990
ISBN 13 n/a
Type BibliographicResource, Book
Dewey Classification 339.470972981

ISBD

P1053 x,178p.

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Consumer choice in the Third World : a study of the welfare effects of advertising and new products in a developing country by Jeffrey James. ISBN 0333319990. Published by Macmillan in 1983. Publication and catalogue information, links to buy online and reader comments.