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Readership research and the planning of press schedules

Guy Consterdine

Publication Data

Title Readership research and the planning of press schedules
Author Guy Consterdine
Publisher Gower
Publication date 1988
Language English

Topics

Readership surveys :: Great Britain
Advertising media planning :: Great Britain
Advertising, Newspaper :: Great Britain
010065766

Catalogue Data

OBNB ID GB8826542
ISBN 10 0566050714
ISBN 13 n/a
Type BibliographicResource, Book
Dewey Classification 659.13

ISBD

P1053 [200]p.

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Readership research and the planning of press schedules by Guy Consterdine. ISBN 0566050714. Published by Gower in 1988. Publication and catalogue information, links to buy online and reader comments.

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