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Sales promotion in postmodern marketing

Christian Petersen

Publication Data

Title Sales promotion in postmodern marketing
Author Christian Petersen
Contributor Alan Toop
Publisher Gower
Publication date 1994
Publication location Aldershot
Language English

Topics

Sales promotion
010066422

Catalogue Data

OBNB ID GB9486712
ISBN 10 0566074508
ISBN 13 n/a
Type BibliographicResource, Book
Dewey Classification 658.82

ISBD

P1053 xiv, 192 p.
P1042 Includes bibliographical references (p. 181-185) and index.

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Sales promotion in postmodern marketing by Christian Petersen. ISBN 0566074508. Published by Gower in 1994. Publication and catalogue information, links to buy online and reader comments.

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