How to prepare a marketing plan : a guide to reaching the consumer market :: John Stapleton :: ISBN 0566077841 :: Gower 1998 :: OBNB, the Open British National Bibliography

Publication Data

Title How to prepare a marketing plan : a guide to reaching the consumer market
Author John Stapleton
Contributor Michael J. Thomas
Publisher Gower
Publication date 1998
Publication location Aldershot
Language English

Descriptive Notes

Previous ed.: / John Stapleton. 1989.
Includes index.

Topics

Marketing :: Management
Marketing :: Decision making
010066596

Catalogue Data

OBNB ID GBA265358
ISBN 10 0566077841
ISBN 13 n/a
Type BibliographicResource, Book
Dewey Classification 658.802

ISBD

P1008>5th 5th ed.
P1053 xx, 332 p.

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How to prepare a marketing plan : a guide to reaching the consumer market by John Stapleton. ISBN 0566077841. Published by Gower in 1998. Publication and catalogue information, links to buy online and reader comments.