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The handbook of European advertising : media planning, marketing analysis and country-by-country profiles

Roger Bennett

Publication Data

Title The handbook of European advertising : media planning, marketing analysis and country-by-country profiles
Author Roger Bennett
Publisher Kogan Page
Publication date 1993
Publication location London
Language English

Topics

Advertising media planning :: European Union countries :: Handbooks, manuals, etc.
Advertising :: Government policy :: European Union countries :: Handbooks, manuals, etc.
010097258

Catalogue Data

OBNB ID GB9346876
ISBN 10 0749407476
ISBN 13 n/a
Type BibliographicResource, Book
Dewey Classification 659.1094

ISBD

P1053 411p.

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The handbook of European advertising : media planning, marketing analysis and country-by-country profiles by Roger Bennett. ISBN 0749407476. Published by Kogan Page in 1993. Publication and catalogue information, links to buy online and reader comments.