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Adding value to marketing : the role of marketing in today's profit-driven organization

David P. Doyle

Publication Data

Title Adding value to marketing : the role of marketing in today's profit-driven organization
Author David P. Doyle
Publisher Kogan Page
Publication date 1998
Publication location London
Language English

Topics

010098122

Catalogue Data

OBNB ID GB97X9769
ISBN 10 0749421754
ISBN 13 n/a
Type BibliographicResource, Book
Dewey Classification 658.8

ISBD

P1053 vii, 200 p.
P1042 Includes bibliographic references and index.

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Adding value to marketing : the role of marketing in today's profit-driven organization by David P. Doyle. ISBN 0749421754. Published by Kogan Page in 1998. Publication and catalogue information, links to buy online and reader comments.

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