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Customer-driven marketing : the ideal way to increased profits through marketing, sales and service improvement

John Fraser-Robinson

Publication Data

Title Customer-driven marketing : the ideal way to increased profits through marketing, sales and service improvement
Author John Fraser-Robinson
Publisher Kogan Page
Publication date 1997
Publication location London
Language English

Descriptive Notes

Bibliography: p359-360. _ Includes index.

Topics

Marketing
010098239

Catalogue Data

OBNB ID GB97Z2754
ISBN 10 0749424184
ISBN 13 n/a
Type BibliographicResource, Book
Dewey Classification 658.802

ISBD

P1053 368p.

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Customer-driven marketing : the ideal way to increased profits through marketing, sales and service improvement by John Fraser-Robinson. ISBN 0749424184. Published by Kogan Page in 1997. Publication and catalogue information, links to buy online and reader comments.

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