Previous ed.: 1989.
Includes index.
On tp: Institute of Directors.
Topics
Direct marketing :: Great Britain
Catalogue Data
OBNB ID GB9923692
ISBN 10 0749425849
ISBN 13 n/a
Type BibliographicResource, Book
Dewey Classification 658.8720941
ISBD
P1008>Rev. Rev. 3rd ed.
P1053 viii,372p.
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Commonsense direct marketing by Drayton Bird. ISBN 0749425849. Published by Kogan Page in 1993. Publication and catalogue information, links to buy online and reader comments.