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Customer marketing : how to improve the profitability of your customer base

Publication Data

Title Customer marketing : how to improve the profitability of your customer base
Contributors Jay Curry, Royal Bank of Scotland
Publisher Kogan Page
Publication date 1998
Publication location London
Language English

Descriptive Notes

Includes index.

Topics

Customer relations
Relationship marketing

Catalogue Data

OBNB ID GB98Z4649
ISBN 10 0749426276
ISBN 13 n/a
Type BibliographicResource, Book
Dewey Classification 658.812

ISBD

P1053 v,150p.

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Customer marketing : how to improve the profitability of your customer base. ISBN 0749426276. Published by Kogan Page in 1998. Publication and catalogue information, links to buy online and reader comments.

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