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Practical guide to integrated marketing communications

Tom Brannan

Publication Data

Title Practical guide to integrated marketing communications
Author Tom Brannan
Publisher Kogan Page
Publication date 1998
Publication location London
Language English

Descriptive Notes

Previous ed.: 1995.
Bibliography: p137. _ Includes index.

Topics

Communication in marketing

Catalogue Data

OBNB ID GB98Z3489
ISBN 10 0749427035
ISBN 13 n/a
Type BibliographicResource, Book
Dewey Classification 658.802

ISBD

P1008>Rev. Rev. ed.
P1053 xii,143p.

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Practical guide to integrated marketing communications by Tom Brannan. ISBN 0749427035. Published by Kogan Page in 1998. Publication and catalogue information, links to buy online and reader comments.

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