Creating marketing communications : a guide to planning, skills and techniques :: Daniel L. Yadin :: ISBN 0749427043 :: Kogan Page 1998 :: OBNB, the Open British National Bibliography

Publication Data

Title Creating marketing communications : a guide to planning, skills and techniques
Author Daniel L. Yadin
Publisher Kogan Page
Publication date 1998
Publication location London
Language English

Descriptive Notes

Previous ed.: 1994.

Topics

Public relations
Advertising
Advertising copy

Catalogue Data

OBNB ID GB98Z4629
ISBN 10 0749427043
ISBN 13 n/a
Type BibliographicResource, Book
Dewey Classification 658.802

ISBD

P1008>2nd 2nd ed.
P1053 x, 277 p.
P1042 Includes bibliographical references and index.

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Creating marketing communications : a guide to planning, skills and techniques by Daniel L. Yadin. ISBN 0749427043. Published by Kogan Page in 1998. Publication and catalogue information, links to buy online and reader comments.