Marketing for the voluntary sector : a guide to measuring marketing performance :: ISBN 0749432500 :: Kogan Page 2001 :: OBNB, the Open British National Bibliography

Publication Data

Title Marketing for the voluntary sector : a guide to measuring marketing performance
Contributors Paula Keaveney, Michael Kaufmann
Publisher Kogan Page
Publication date 2001
Publication location London
Language English

Descriptive Notes

Published in association with Marketing magazine.

Topics

Charities :: Great Britain :: Marketing

Catalogue Data

OBNB ID GBA0X3061
ISBN 10 0749432500
ISBN 13 n/a
Type BibliographicResource, Book
Dewey Classification 361.76320688

ISBD

P1053 xii, 180 p.
P1042 Includes bibliographical references and index.

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Marketing for the voluntary sector : a guide to measuring marketing performance. ISBN 0749432500. Published by Kogan Page in 2001. Publication and catalogue information, links to buy online and reader comments.