Creative marketing communications : a practical guide to planning, skills and techniques :: Daniel L. Yadin :: ISBN 0749434589 :: Kogan Page 2001 :: OBNB, the Open British National Bibliography

Publication Data

Title Creative marketing communications : a practical guide to planning, skills and techniques
Author Daniel L. Yadin
Publisher Kogan Page
Publication date 2001
Publication location London
Language English

Descriptive Notes

Previous ed.: published as Creating marketing communications. 1998.

Topics

Advertising
Public relations
Advertising copy
Marketing :: Management
Communication in marketing

Catalogue Data

OBNB ID GBA0W1815
ISBN 10 0749434589
ISBN 13 n/a
Type BibliographicResource, Book
Dewey Classification 658.802

ISBD

P1008>3rd 3rd ed.
P1053 343 p.
P1042 Includes bibliographical references and index.

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Creative marketing communications : a practical guide to planning, skills and techniques by Daniel L. Yadin. ISBN 0749434589. Published by Kogan Page in 2001. Publication and catalogue information, links to buy online and reader comments.