The marketing plan : a step-by-step guide :: John Westwood :: ISBN 0749437480 :: Kogan Page 2002 :: OBNB, the Open British National Bibliography

Publication Data

Title The marketing plan : a step-by-step guide
Author John Westwood
Publisher Kogan Page
Publication date 2002
Publication location London
Language English

Descriptive Notes

Previous ed.: 1996.

Topics

Marketing :: Management
Marketing :: Planning

Catalogue Data

OBNB ID GBA1U7920
ISBN 10 0749437480
ISBN 13 n/a
Type BibliographicResource, Book
Dewey Classification 658.802

ISBD

P1008>3rd 3rd ed.
P1053 218 p.
P1042 Includes bibliographical references and index.

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The marketing plan : a step-by-step guide by John Westwood. ISBN 0749437480. Published by Kogan Page in 2002. Publication and catalogue information, links to buy online and reader comments.