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BRANDchild : remarkable insights into the minds of today's global kids and their relationships with brands

Martin Lindström

Publication Data

Title BRANDchild : remarkable insights into the minds of today's global kids and their relationships with brands
Author Martin Lindström
Contributor Patricia B. Seybold
Publisher Kogan Page
Publication date 2003
Publication location London
Language English

Topics

Brand name products
Child consumers
Advertising and children
010099133

Catalogue Data

OBNB ID GBA318157
ISBN 10 0749438673
ISBN 13 n/a
Type BibliographicResource, Book
Dewey Classification 658.834083

ISBD

P1053 xxviii, 316 p., [16] p. of plates
P1042 Includes bibliographical references and index.

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BRANDchild : remarkable insights into the minds of today's global kids and their relationships with brands by Martin Lindström. ISBN 0749438673. Published by Kogan Page in 2003. Publication and catalogue information, links to buy online and reader comments.