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Market segmentation : using demographics, psychographics, and other niche marketing techniques to predict and model customer behavior

Art Weinstein

Publication Data

Title Market segmentation : using demographics, psychographics, and other niche marketing techniques to predict and model customer behavior
Author Art Weinstein
Publisher Probus Pub. Co
Publication date 1994
Publication location Chicago, Ill.
Language English

Descriptive Notes

Previous ed.: 1987.
Bibliography: p305-307. - Includes index.

Topics

Market segmentation
010134194

Catalogue Data

OBNB ID GB9534994
ISBN 10 1557384924
ISBN 13 n/a
Type BibliographicResource, Book
Dewey Classification 658.802

ISBD

P1008>Rev. Rev. ed.
P1053 xv, 313 p.

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Market segmentation : using demographics, psychographics, and other niche marketing techniques to predict and model customer behavior by Art Weinstein. ISBN 1557384924. Published by Probus Pub. Co in 1994. Publication and catalogue information, links to buy online and reader comments.