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The economics of advertising

Richard Schmalensee

Publication Data

Title The economics of advertising
Author Richard Schmalensee
Publisher North-Holland Publishing Co.
Publication date 1972
Publication location Amsterdam
Language English

Descriptive Notes

Bibliographyp.291-301. _ Includes index.

Topics

Advertising

Catalogue Data

OBNB ID GB7225206
ISBN 10 0720431808
ISBN 13 n/a
Type BibliographicResource, Book
Dewey Classification 338.4765910973

ISBD

P1053 xiii,312p.

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The economics of advertising by Richard Schmalensee. ISBN 0720431808. Published by North-Holland Publishing Co. in 1972. Publication and catalogue information, links to buy online and reader comments.

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