Marketing communications : a European perspective :: Patrick de Pelsmacker :: ISBN 0273685007 :: Prentice Hall 2004 :: OBNB, the Open British National Bibliography

Publication Data

Title Marketing communications : a European perspective
Author Patrick de Pelsmacker
Contributors Maggie Geuens, Joeri van den Bergh
Publisher Prentice Hall
Publication date 2004
Publication location Harlow
Language English

Descriptive Notes

Previous ed.: 2001.

Topics

010335824

Catalogue Data

OBNB ID GBA421557
ISBN 10 0273685007
ISBN 13 n/a
Type BibliographicResource, Book
Dewey Classification 658.802

ISBD

P1008>2nd 2nd ed.
P1053 xv, 578 p.
P1042 Includes bibliographical references and index.

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Marketing communications : a European perspective by Patrick de Pelsmacker. ISBN 0273685007. Published by Prentice Hall in 2004. Publication and catalogue information, links to buy online and reader comments.