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Marketing management

Michael R. Czinkota

Publication Data

Title Marketing management
Author Michael R. Czinkota
Contributor Masaaki Kotabe
Publisher South-Western College Pub.
Publication date 2001
Publication location Cincinnati
Language English

Topics

Marketing :: Management
010341602

Catalogue Data

OBNB ID GBA327519
ISBN 10 0324022034
ISBN 13 n/a
Type BibliographicResource, Book
Dewey Classification 658.8

ISBD

P1008>2nd 2nd ed.
P1053 xxv, 598 p.
P1042 Includes bibliographical references and indexes.

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Marketing management by Michael R. Czinkota. ISBN 0324022034. Published by South-Western College Pub. in 2001. Publication and catalogue information, links to buy online and reader comments.

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