Is military advertising effective? : an estimation methodology and applications to recruiting in the 1980s and 90s :: James N. Dertouzos :: ISBN 0833033417 :: Rand 2003 :: OBNB, the Open British National Bibliography

Publication Data

Title Is military advertising effective? : an estimation methodology and applications to recruiting in the 1980s and 90s
Author James N. Dertouzos
Contributors Steven Garber, Steven Garber, National Defense Research Institute, Rand Corporation
Publisher Rand
Publication date 2003
Publication location Santa Monica, Calif.
Language English

Descriptive Notes

"Prepared for the Office of the Secretary of Defense."
"RAND, National Defense Research Institute."

Topics

Advertising :: United States :: Evaluation
United States :: Armed Forces :: Recruiting, enlistment, etc.
United States

Catalogue Data

OBNB ID GBA3Y3547
ISBN 10 0833033417
ISBN 13 n/a
Type BibliographicResource, Book
Dewey Classification 355.223097309048

ISBD

P1053 xvii, 95 p.
P1042 Includes bibliographical references (p. 93-95).

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Is military advertising effective? : an estimation methodology and applications to recruiting in the 1980s and 90s by James N. Dertouzos. ISBN 0833033417. Published by Rand in 2003. Publication and catalogue information, links to buy online and reader comments.