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Understanding services management : integrating marketing, organisational behaviour, operations and human resource management

Publication Data

Title Understanding services management : integrating marketing, organisational behaviour, operations and human resource management
Contributors William J. Glynn, James G. Barnes, James G. Barnes
Publisher Oak Tree Press
Publication date 1995
Publication location Dublin
Language English

Descriptive Notes

Includes index.

Topics

Service industries :: Management
Service industries :: Marketing

Catalogue Data

OBNB ID GB9577066
ISBN 10 1872853560
ISBN 13 n/a
Type BibliographicResource, Book
Dewey Classification 338.4

ISBD

P1053 xxvi,485p.

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Understanding services management : integrating marketing, organisational behaviour, operations and human resource management. ISBN 1872853560. Published by Oak Tree Press in 1995. Publication and catalogue information, links to buy online and reader comments.