Marketing and branding in the travel industry : strategies, tactics and challenges :: Robin Cobb :: ISBN 1840730552 :: Financial Times Retail & Consumer i.e Informa 1999 :: OBNB, the Open British National Bibliography

Publication Data

Title Marketing and branding in the travel industry : strategies, tactics and challenges
Author Robin Cobb
Contributor Financial Times Retail & Consumer Publishing
Publisher Financial Times Retail & Consumer i.e Informa
Publication date 1999
Publication location London
Language English

Topics

Tourism
Tourism :: Statistics
Tourism :: Case studies
Market surveys
Transportation :: Passenger traffic
Transportation :: Passenger traffic :: Statistics
010388409

Catalogue Data

OBNB ID GBA020002
ISBN 10 1840730552
ISBN 13 n/a
Type BibliographicResource, Book
Dewey Classification 338.4791

ISBD

P1053 x, 182 p.

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Marketing and branding in the travel industry : strategies, tactics and challenges by Robin Cobb. ISBN 1840730552. Published by Financial Times Retail & Consumer i.e Informa in 1999. Publication and catalogue information, links to buy online and reader comments.