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Customer loyalty schemes : effective implementation and management

Sue Rayner

Publication Data

Title Customer loyalty schemes : effective implementation and management
Author Sue Rayner
Contributor Financial Times Retail & Consumer Publishing
Publisher Financial Times Retail & Consumer
Publication date 1998
Publication location London
Language English

Topics

Consumer satisfaction
Customer relations
010388433

Catalogue Data

OBNB ID GB9872205
ISBN 10 1840830247
ISBN 13 n/a
Type BibliographicResource, Book
Dewey Classification 658.812

ISBD

P1053 viii, 143p.

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Customer loyalty schemes : effective implementation and management by Sue Rayner. ISBN 1840830247. Published by Financial Times Retail & Consumer in 1998. Publication and catalogue information, links to buy online and reader comments.