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Automotive branding : developing competitive strategies for the next marketing evolution

Steve Saxty

Publication Data

Title Automotive branding : developing competitive strategies for the next marketing evolution
Author Steve Saxty
Contributor Financial Times Automotive Publishing
Publisher FT Automotive
Publication date 1998
Publication location London
Language English

Topics

Market surveys
Motor vehicles :: Marketing
Marketing :: Management
Competition
Commerce
International trade

Catalogue Data

OBNB ID GB9878550
ISBN 10 1840830468
ISBN 13 n/a
Type BibliographicResource, Book
Dewey Classification 382

ISBD

P1053 viii,174p.

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Automotive branding : developing competitive strategies for the next marketing evolution by Steve Saxty. ISBN 1840830468. Published by FT Automotive in 1998. Publication and catalogue information, links to buy online and reader comments.