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New media marketing : building brands and new relationships in the digital age

Juliana Koranteng

Publication Data

Title New media marketing : building brands and new relationships in the digital age
Author Juliana Koranteng
Contributor Financial Times Retail & Consumer Publishing
Publisher Financial Times Retail & Consumer
Publication date 1998
Publication location London
Language English

Topics

Internet advertising
010388461

Catalogue Data

OBNB ID GB9874107
ISBN 10 1840830727
ISBN 13 n/a
Type BibliographicResource, Book
Dewey Classification 658.8002854678

ISBD

P1053 viii, 133p.

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New media marketing : building brands and new relationships in the digital age by Juliana Koranteng. ISBN 1840830727. Published by Financial Times Retail & Consumer in 1998. Publication and catalogue information, links to buy online and reader comments.