Financial dimensions of marketing : a source book :: ISBN 0333257421 :: Macmillan 1981 :: OBNB, the Open British National Bibliography

Publication Data

Title Financial dimensions of marketing : a source book
Contributor R. M. S. Wilson
Publisher Macmillan
Publication date 1981
Publication location London
Volumes 2
Language English

Descriptive Notes

Bibliography: p455-519. _ Includes index.

Topics

Marketing :: Decision making
Marketing :: Finance

Catalogue Data

OBNB ID GB8020838
ISBN 10 0333257421
ISBN 13 n/a
Type BibliographicResource, MultiVolumeBook
Dewey Classification 658.15

ISBD

P1053 2 v. (xxvi,543p)

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Financial dimensions of marketing : a source book. ISBN 0333257421. Published by Macmillan in 1981. Publication and catalogue information, links to buy online and reader comments.