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Services marketing : text and cases

Steve Baron

Publication Data

Title Services marketing : text and cases
Author Steve Baron
Contributor Kim Harris
Publisher MacMillan Business
Publication date 1995
Publication location Basingstoke
Language English

Topics

Service industries :: Marketing
010675592

Catalogue Data

OBNB ID GB9614522
ISBN 10 0333618378
ISBN 13 n/a
Type BibliographicResource, Book
Dewey Classification 658.802

ISBD

P1053 xii, 254p.

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Services marketing : text and cases by Steve Baron. ISBN 0333618378. Published by MacMillan Business in 1995. Publication and catalogue information, links to buy online and reader comments.

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