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Marketing management : a relationship marketing perspective

Publication Data

Title Marketing management : a relationship marketing perspective
Contributor Cranfield School of Management
Publisher Macmillan Business
Publication date 2000
Publication location Basingstoke
Language English

Topics

Marketing :: Management
010680371

Catalogue Data

OBNB ID GBA134649
ISBN 10 0333777506
ISBN 13 n/a
Type BibliographicResource, Book
Dewey Classification 658.8

ISBD

P1053 xviii, 295 p.

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Marketing management : a relationship marketing perspective. ISBN 0333777506. Published by Macmillan Business in 2000. Publication and catalogue information, links to buy online and reader comments.

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