Brand medicine : the role of branding in the pharmaceutical industry :: ISBN 0333930983 :: Palgrave 2001 :: OBNB, the Open British National Bibliography

Publication Data

Title Brand medicine : the role of branding in the pharmaceutical industry
Contributors Tom Blackett, Rebecca Robins
Publisher Palgrave
Publication date 2001
Publication location Basingstoke
Language English

Topics

Pharmaceutical industry
010681597

Catalogue Data

OBNB ID GBA1Z2792
ISBN 10 0333930983
ISBN 13 n/a
Type BibliographicResource, Book
Dewey Classification 338.476151

ISBD

P1053 xxvi, 308 p., [8] p. of plates
P1042 Includes bibliographical references and index.

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Brand medicine : the role of branding in the pharmaceutical industry. ISBN 0333930983. Published by Palgrave in 2001. Publication and catalogue information, links to buy online and reader comments.