At head of title: The Open University Open Business School.
Includes units 1-4, introduction and guide to the course, course calendar, assignment booklet, 3 TMA forms, handbook for students on short associate courses, 2 sound cassettes, BOTB services booklet and residential school handbook. In slipcase.
International marketing. ISBN 0335106544. Published by Open University Press in 1984. Publication and catalogue information, links to buy online and reader comments.