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Marketing for health services : a framework for communications, evaluation and total quality management

Rod Sheaff

Publication Data

Title Marketing for health services : a framework for communications, evaluation and total quality management
Author Rod Sheaff
Publisher Open University Press
Publication date 1991
Publication location Milton Keynes
Language English

Descriptive Notes

Includes index.

Topics

Health maintenance organizations :: Great Britain :: Marketing
010684248

Catalogue Data

OBNB ID GB9034032
ISBN 10 033515428X
ISBN 13 n/a
Type BibliographicResource, Book
Dewey Classification 362.10688

ISBD

P1053 viii,182p.

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Marketing for health services : a framework for communications, evaluation and total quality management by Rod Sheaff. ISBN 033515428X. Published by Open University Press in 1991. Publication and catalogue information, links to buy online and reader comments.