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Creating powerful brands : the strategic route to success in consumer, industrial and service markets

L. De Chernatony

Publication Data

Title Creating powerful brands : the strategic route to success in consumer, industrial and service markets
Author L. De Chernatony
Contributor Malcolm McDonald
Publisher Butterworth Heinemann
Publication date 1992
Language English

Topics

Brand name products :: Planning
010722400

Catalogue Data

OBNB ID GB9306646
ISBN 10 0750606606
ISBN 13 n/a
Type BibliographicResource, Book
Dewey Classification 658.827

ISBD

P1053 xi,282p.

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Creating powerful brands : the strategic route to success in consumer, industrial and service markets by L. De Chernatony. ISBN 0750606606. Published by Butterworth Heinemann in 1992. Publication and catalogue information, links to buy online and reader comments.

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