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Strategic marketing planning

Colin Gilligan

Publication Data

Title Strategic marketing planning
Author Colin Gilligan
Contributor R. M. S. Wilson
Publisher Butterworth-Heinemann
Publication date 2003
Publication location Oxford
Language English

Topics

Marketing :: Planning
010722945

Catalogue Data

OBNB ID GBA412289
ISBN 10 0750622466
ISBN 13 9780750622462
Type BibliographicResource, Book
Dewey Classification 658.802

ISBD

P1053 xii, 625 p.
P1042 Includes bibliographical references and index.

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Strategic marketing planning by Colin Gilligan. ISBN 9780750622462. Published by Butterworth-Heinemann in 2003. Publication and catalogue information, links to buy online and reader comments.

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