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Strategic marketing management: planning, implementation, and control. Tutor resource pack

R. M. S. Wilson

Publication Data

Title Strategic marketing management: planning, implementation, and control. Tutor resource pack
Author R. M. S. Wilson
Contributors Colin Gilligan, Matthew Housden
Publisher Butterworth-Heinemann
Publication date 1994
Publication location Oxford
Language English

Topics

Strategic planning :: Study and teaching :: Handbooks, manuals, etc.
010722959

Catalogue Data

OBNB ID GB9493060
ISBN 10 0750622806
ISBN 13 n/a
Type BibliographicResource, Book
Dewey Classification 658.802

ISBD

P1053 1 v.

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Strategic marketing management: planning, implementation, and control. Tutor resource pack by R. M. S. Wilson. ISBN 0750622806. Published by Butterworth-Heinemann in 1994. Publication and catalogue information, links to buy online and reader comments.