Financial services industry :: Marketing :: Case studies
Financial services industry :: Marketing :: Study and teaching
Bank marketing :: Case studies
010722984
Catalogue Data
OBNB ID GB9501388
ISBN 10 0750623195
ISBN 13 n/a
Type BibliographicResource, Book
Dewey Classification 332.10688
ISBD
P1053 109p.
P1042 Includes bibliographies.
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Teaching notes for Cases in marketing financial services. ISBN 0750623195. Published by Butterworth-Heinemann in 1995. Publication and catalogue information, links to buy online and reader comments.