The ultimate book of business brands : insights from the world's 50 greatest brands :: Stuart Crainer :: ISBN 1841124397 :: Capstone 2003 :: OBNB, the Open British National Bibliography

Publication Data

Title The ultimate book of business brands : insights from the world's 50 greatest brands
Author Stuart Crainer
Contributor Dez Dearlove
Publisher Capstone
Publication date 2003
Publication location Oxford
Language English

Descriptive Notes

Previous ed.: Des Dearlove, Stuart Crainer. 1999.

Topics

Brand name products
Product management

Catalogue Data

OBNB ID GBA2V4278
ISBN 10 1841124397
ISBN 13 n/a
Type BibliographicResource, Book
Dewey Classification 658.827

ISBD

P1008>New New ed
P1053 xxix, 216 p.
P1042 Includes bibliographical references and index.

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The ultimate book of business brands : insights from the world's 50 greatest brands by Stuart Crainer. ISBN 1841124397. Published by Capstone in 2003. Publication and catalogue information, links to buy online and reader comments.