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Practical methods of measuring advertising effectiveness

John L. Palshaw

Publication Data

Title Practical methods of measuring advertising effectiveness
Author John L. Palshaw
Contributor Industrial and Commercial Techniques
Publisher Industrial and Commercial Techniques
Publication date 1971
Publication location London
Language English

Topics

Advertising
England

Catalogue Data

OBNB ID GB7209090
ISBN 10 0850890314
ISBN 13 n/a
Type BibliographicResource, Book
Dewey Classification 659.111

ISBD

P1053 [2],iii,44 leaves

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Practical methods of measuring advertising effectiveness by John L. Palshaw. ISBN 0850890314. Published by Industrial and Commercial Techniques in 1971. Publication and catalogue information, links to buy online and reader comments.

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