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The marketing of bank services : based on the Institute of Bankers' Seminar held at Christ's College, Cambridge, 5-11 September 1971
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The marketing of bank services : based on the Institute of Bankers' Seminar held at Christ's College, Cambridge, 5-11 September 1971

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The marketing of bank services : based on the Institute of Bankers' Seminar held at Christ's College, Cambridge, 5-11 September 1971. ISBN 0852970099. Published by Institute of Bankers in 1971. Publication and catalogue information, links to buy online and reader comments.

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